Practical 6a & b

"Blogging’s a Low-Cost, High Return Marketing Tool"

http://www.nytimes.com/2007/12/27/business/smallbusiness/27sbiz.html?_r=1&fta=y&oref=slogin

Purpose: The aims of the website are clearly stated. It explains why blogging could be a good marketing tool and has analyzed that big business is not recommended to use blogging as a marketing tool.

Coverage: This article starts off by saying that recent people has turn to blogging to advertise their products. It also contains analysis by experts about the extend of influence on the market by blogging. This article has no link to other sites.

Authority and Accuracy: This is an online article from the New York Times so it has been checked for accuracy

Currency: This article is not up-to-date as it last published in 27 Dec 2007.

Accessibility: This website does not requires registration and the information is free for all people.

Presentation and Arrangement: It is logically and categorized. It has alot of information.

Usability: It is easy to use and navigate around.

Overall and Evaluation:
As this is an online newspaper website, the formatting of the webpage is clear and it categorises all their articles clearly on the top of the page for easy accessibility. Those categories are further broken down to smaller factions so reader can find articles they want specifically. This website is also updated everyday to let readers know about the latest news within U.S. and throughout the world. On the right side of the page are news that are under the same category as what you are reading. What amazes me is the helping tip at the bottom of the page. All the reader have to do is to double-click a word in the webpage then a window will appear with the definition of that word.

Reflections:
In the past, when I search for a specific information, I did not take these things into consideration. Usually, I will just take information that is necessary and use them. After going through this practical, I found that using Coverage, Authority, Accuracy and Currency can filter for accurate results easily.